Tech News: Amazon Open's New Brick & Mortar Today

picture source: amazon google+

Today at 9:30 am (PT) Amazon will open the doors to its first brick and mortar store located in Seattle. Some think it's strange for the company to have a physical bookstore seeing how they put other bookstores out of business simply operating online. What's interesting is that there are some people who have no clue that Amazon originally started as an online bookstore. So some may say its oddly returning to its roots with this move:

[The store, located in University Village, seems mostly to be a vanity project for Amazon in its hometown. There’s going to be about 5,000 books in a 5,500 square foot retail space: far less than a traditional bookstore, because Amazon will be displaying books facing cover-out rather than spine-out, in an effort to showcase the authors. Combine that with the pricing—the same as Amazon’s website—and it’s hard to see Amazon making actual money from the project.

That said, the company will have the upper hand in selecting titles, since it’s planning to use data from its millions of customers to stock shelves with the most popular books. There will also be a space to try Amazon’s Kindle e-readers and Fire tablets, although I assume no-one will be trying to sell you a Fire phone. Most notably, there’s no pick-up option for online orders, which has been a staple of Amazon’s previous physical locations.]source

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