End of Yahoo Screen May Mean The End Of Yahoo

Yahoo the once mighty titan of the internet little by little seems to be fading away into obscurity despite attempts by leadership to turn things around. A recent move that may have signaled the beginning of the end for the struggling company was the recent killing off of the Yahoo Screen service, the company's on demand streaming service where shows like Community and Open Space (which was quite entertaining) could be viewed. The service was packed with other shows, TV clips and original content like Chow Ciao a cooking show hosted by Fabio Viviani. Needless to say the Screen service had a lot of potential. 

Lack of attracting advertisers for its shows and lack of viewership were cited as major reasons for pulling the proverbial plug on the service.  The lack of viewership may have been attributed to entering into the streaming video arena late, seeing how Yahoo Screen was launched in 2013 making it the baby of the bunch in regards to other streaming services such as Youtube (2005), Hulu (2007), Crackle (2007)  and Amazon Video (2006).   

Considering the success of the other online streaming companies it should have been obvious to the big wigs over at Yahoo that online streaming is the wave of the future that they desperately needed to ride even if the wave seemed to take them under, it was temporary at best.  Building a solid foundation in the streaming arena could have definitely been the company's saving grace, but by giving up what may have been its best opportunity to stay in the game, I doubt the company will be able to bounce back.  

Follow me on Twitter @ITSecPr0